Optimizing Images for an E-Cigarette Messaging Campaign: Liking and Perceived Effectiveness.

Elise M StevensBrittney Keller-Hamilton Darren Mays Jennifer Beth UngerOlivia A WackowskiJulia C WestAndrea C Villanti

Published in: International journal of environmental research and public health (2021)

Images with specific features were rated as less likable but rated as higher on PE. However, the consistency of image features rated as effective by EVP users and non-users supports the utility of similar imagery for vaping prevention and reduction efforts.

Keyphrases

deep learning
convolutional neural network
smoking cessation
optical coherence tomography
randomized controlled trial
systematic review
depressive symptoms
social support
physical activity
mental health
machine learning