Product promotional strategies in supermarkets and their effects on sales: A case study of breakfast cereals and drinks in New Zealand.

Magda Rosin Leanne Young Yannan Jiang Stefanie Vandevijvere Wilma Elzeline Waterlander Sally Mackay Cliona Ni Mhurchu

Published in: Nutrition & dietetics: the journal of the Dietitians Association of Australia (2023)

Promotions are frequently used and effective at increasing sales. Marketing strategies focusing solely on promoting healthier products could be an important nudging strategy to improve the healthiness of supermarket food purchases.

Keyphrases

human health
climate change