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Emergency Physicians and Personal Narratives Improve the Perceived Effectiveness of COVID-19 Public Health Recommendations on Social Media: A Randomized Experiment.

Rachel E SolnickGrace F ChaoRyan D RossGordon T Kraft-ToddKeith E Kocher
Published in: Academic emergency medicine : official journal of the Society for Academic Emergency Medicine (2020)
Emergency physicians sharing personal narratives on Twitter are perceived to be more effective at communicating COVID-19 health recommendations compared to federal officials sharing impersonal guidance.
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