Impact of front-of-pack labels on the perceived healthfulness of a sweetened fruit drink: a randomised experiment in five countries.
Alejandra JáureguiChristine M WhiteLana VanderleeMarissa G HallAlejandra Contreras-ManzanoClaudia NietoGary SacksJames F ThrasherDavid HammondSimón BarqueraPublished in: Public health nutrition (2021)
HIWL, which communicates clear, non-quantitative messages about high levels of nutrients of concern, demonstrated the greatest efficacy to decrease the perceived healthfulness of a sweetened fruit drink across countries. This effect was similar across demographic characteristics.