Health marketing quarterly

Keyphrases

Publications

2024

Isaac Sewornu Coffie, Elikem Chosniel Ocloo, Ernest Yaw Tweneboah-Koduah, Victoria Mann
Understanding covid-19 prevention behaviours: Implications for social and health marketers for the prevention of future pandemics. Health marketing quarterly (2024)
Arbeena, Mohd Asif
Social networking: An analysis of health-related social support messages posted in a Facebook group for Kashmiri women. Health marketing quarterly (2024)
Renu Emile, Jayne Krisjanous, Maedhavini Banga, Djavlonbek Kadirov
Healthcare access for pregnant women in a rural developing country context: Formal and informal institutional challenges. Health marketing quarterly (2024)
Anupama Chirag Dave, Priyanka Behrani
Firm-created content on YouTube for product promotion - A thematic analysis for menstrual cup. Health marketing quarterly (2024)
Mir Abdur Rafeh, Amir Zaib Abbasi, Linda D Hollebeek, Muhammad Asghar Ali, Ding Hooi Ting
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement. Health marketing quarterly (2024)
Arbeena, Mohd Asif
Social networking: An analysis of health-related social support messages posted in a Facebook group for Kashmiri women. Health marketing quarterly (2024)
Carleton T Brown, Robert Zinko, Louis Ngamassi, Elvis Ndembe, Christopher Furner
Barriers to intention to adopt telemedicine: The interplay between exposure, trust, and convenience. Health marketing quarterly (2024)
Xinyu Wei, Ying Cao, Xianghui Peng, Victor Prybutok
A meta-analysis of technology acceptance in healthcare from the consumer's perspective. Health marketing quarterly (2024)
Emerson Wagner Mainardes, Esla Lessa Borba, Rubia Bottacine Dalvi
The impact of patient experience dimensions on hospitals reputation and electronic word-of-mouth. Health marketing quarterly (2024)
Omar F Attarabeen, Fadi Alkhateeb, Michael Rudolph, Charles Ck Babcock, Ahmad Hanif, Rana Moawad, Rowida Mohamed, Isha Patel, Hoai-An Truong, Nile M Khanfar
Using the social cognitive theory to examine spontaneous attempts to quit illicit substance use. Health marketing quarterly (2024)
Yongick Jeong, Jessica Shaw
Examining influences of personal factors on the first- and third-person evaluations of public health issues among young adults. Health marketing quarterly (2024)
Steven W Rayburn, Sidney Anderson, Yamile C Jackson
Healthcare processes for parent participation in neonatal intensive care units: A self-determination theory perspective. Health marketing quarterly (2024)
Annie Chen, Wei-Min Chu, Norman Peng
Promoting new users' online health consultation services usage behavior strategically. Health marketing quarterly (2024)

volume 41, number 1, 2024

Joy Parkinson, Phill Sherring, Liz Foote, Janet Davey
Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication. Health marketing quarterly 41 (1) (2024)
Joy Parkinson, Phill Sherring, Liz Foote, Janet Davey
Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication. Health marketing quarterly 41 (1) (2024)
Joy Parkinson, Phill Sherring, Liz Foote, Janet Davey
Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication. Health marketing quarterly 41 (1) (2024)

volume 41, number 2, 2024

Xinyu Wei, Ying Cao, Xianghui Peng, Victor Prybutok
A meta-analysis of technology acceptance in healthcare from the consumer's perspective. Health marketing quarterly 41 (2) (2024)
Annie Chen, Wei-Min Chu, Norman Peng
Promoting new users' online health consultation services usage behavior strategically. Health marketing quarterly 41 (2) (2024)
Joy Parkinson, Jay Naidu
Driving and evaluating social impact in health marketing. Health marketing quarterly 41 (2) (2024)

volume 41, number 3, 2024

Joy Parkinson, Rochelle Courtney, Brittiny Edwards
Advancing Women's Health Equity and Empowerment: Exploring Period Poverty and Menstrual Hygiene. Health marketing quarterly 41 (3) (2024)

2023

Joy Parkinson, Kristen Clark, Tegan McIntosh
The Collaborative Service Design Playbook to plan, design, and implement sustainable health services for impact. Health marketing quarterly (2023)
Relebohiseng Matubatuba, Nadine Strydom, N Benedicte Lunanga, Jesse D Martin
Factors influencing consumers' intention to donate blood: A South African perspective. Health marketing quarterly (2023)
Lyza N Norton, Joy Parkinson, Neil Harris, Laura Hart
Why "mealtime chatter matters": A process evaluation of a preventive health brief intervention. Health marketing quarterly (2023)
Edna G Ndichu, Shikha Upadhyaya
Exploring consumer vulnerability in the consumption of menstrual products: Insights from a developing country. Health marketing quarterly (2023)
Nathaniel J Evans, Grace Adams, Hyoyeun Jun
Leveraging influencers to increase HPV vaccination intention: The impact of message framing and health regulatory fit using repeated measures. Health marketing quarterly (2023)
Xiaojing Sheng, Yuri Martirosyan, Khondoker Sayeed Hossain, Reto Felix, Arjun Singh
Unpacking the influencing factors of telehealth usage among older consumers. Health marketing quarterly (2023)
Clare Davies, Alana Mann
Factors influencing women to accept diet and exercise messages on social media during COVID-19 lockdowns: A qualitative application of the health belief model. Health marketing quarterly (2023)
Jeanne M Ward, Cheryl D Witt
Let it out: A digital communication campaign to reduce suicide and mental health stigma in Kentucky farmers. Health marketing quarterly (2023)
Lyza N Norton, Joy Parkinson, Neil Harris, Laura Hart
Disordered eating prevention: Co-designing a brief intervention for use in Community Child Health Services. Health marketing quarterly (2023)
Shawn T Thelen, Boonghee Yoo
The impact of country image and patient cosmopolitanism on medical tourism. Health marketing quarterly (2023)
Natalie Bowring, Rebekah Russell-Bennett
The rules of mature sex: Sexual scripts and the global challenge of rising STIs. Health marketing quarterly (2023)
Katherine Parsons, Simon Payne, Saoirce Codling, Megan Murphy
A reflection on the co-design approach to the development of the Medway Can campaign; a whole systems approach to obesity prevention using COM-B. Health marketing quarterly (2023)
Zhiwen Xiao, Li Zeng, Po-Lin Pan, Jae Lee, Allen Wu
Racism, self-rated general health status, and health-related quality of life among Black and Asian Americans. Health marketing quarterly (2023)

volume 40, number 4, 2023

Joy Parkinson, Janet Davey
The importance of health marketing and a research agenda. Health marketing quarterly 40 (4) (2023)

2022

Mark S Rosenbaum, Volker G Kuppelwiese, Germán Contreras Ramirez, Aikaterini Manthiou
People and place attachment: Exploring compliance in neighborhood health centers. Health marketing quarterly (2022)
Jiyoon Karen Han, Patricia Stout
The effects of humor in health promotional messages on a college campus. Health marketing quarterly (2022)
Joan Carlini, Marie-Louise Fry, Debra Grace, Melissa Fox, Peta-Anne Zimmerman
Mass behaviour change amid COVID-19: How public health information and social norms explain the transformation. Health marketing quarterly (2022)
Wenyan Yin, Farhana Nusrat, Yanliu Huang
The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19. Health marketing quarterly (2022)
M Bilal Akbar, Lakhbir Singh, Sameer Deshpande, Nihar Amoncar
COVID-19 vaccine perceptions among South Asian communities in the UK: An application of the theory of planned behavior. Health marketing quarterly (2022)
Nan Zheng, Alexandra M Vilela, Sameer Deshpande
How scared are Americans of the Zika virus? The role of threat, efficacy, and third-person perception to induce protective behaviors. Health marketing quarterly (2022)
Asle Fagerstrøm, Niklas Eriksson, Sirinna Khamtanet, Premruedee Jitkuekul, Valdimar Sigurdsson, Nils Magne Larsen
The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shopping. Health marketing quarterly (2022)
Tianjiao Wang, Rachelle Pavelko
Creating persuasive health messages on social media: Effects of humor and perceived efficacy on health attitudes and intentions. Health marketing quarterly (2022)

volume 39, number 1, 2022

Joy Parkinson
Editorial. Health marketing quarterly 39 (1) (2022)

volume 39, number 2, 2022

Karin Olesen, Hanoku Bathula
A meta-analysis of the determinants of patient satisfaction and loyalty. Health marketing quarterly 39 (2) (2022)

volume 39, number 3, 2022

Joy Parkinson
Editorial. Health marketing quarterly 39 (3) (2022)
Grant Alexander Wilson, Jason P Perepelkin, David Di Zhang
Improving pharmacy performance through market orientation and the implementation of expanded pharmacy services. Health marketing quarterly 39 (3) (2022)
Sara Shawky, Krzysztof Kubacki, Timo Dietrich, Scott Weaven
Is social media a panacea for social marketing communication? A scoping review. Health marketing quarterly 39 (3) (2022)
Ruoyu Sun, Juan Meng
Looking at young millennials' risk perception and purchase intention toward GM foods: Exploring the role of source credibility and risk attitude. Health marketing quarterly 39 (3) (2022)

volume 39, number 4, 2022

Tina Vukasović, Anita Sluga
Creating a marketing mix model for the marketing of medical devices through public procurement. Health marketing quarterly 39 (4) (2022)
Stephen Goodall, Rosalie Viney, Deborah J Street, David S Waller, Fei Li Zhao
Responses to direct-to-consumer advertising in Australia: Comparing experience. Health marketing quarterly 39 (4) (2022)